Earth Hour began as a Sydney initiative, but was observed by many Australian cities on 31 March last year. It requested businesses and individuals to switch off their lights and other unnecessary electrical devices from 7.30pm to 8.30pm, with the aim of reducing electrical consumption and assisting the fight against global warming.
The idea quickly snowballed and went international, with cities in New Zealand, the USA, Canada, Thailand, Denmark, Fiji, the Phillippinnes, Ireland and Israel also participating in their own Earth Hours. Now that's people power!
Earth Hour was voted by you as the deserving recipient of the MTV Australia Good Karma Award 2008. On accepting the Award, earth Hour reps stated that there were "no heroes" in Earth Hour; t only works if everybody does it."
And so kudos to it and all of you, not only for participating, but for allowing one moment becoming a movement, and changing the consciousness of energy users around the world.
by Jade Maitre